This photo was taken in
Portland,
Oregon (yes, again, and no, I do not live there, sadly). I was on the southbound yellow line train going into the city from out where my hotel was near the Expo Center.
I took this photo because, well, I remain fascinated by the old west to this day, especially it's very distinct type face that I feel should be on a wanted poster below a drawing or photo of a man with a mustache that curls up and a dusty, old Stetson hat. As much of a stereotype as it is, America, i.e. the U.S., is the land of the cowboy (oddly enough, if you ever learn anything about several South American countries, they are, too). Think
Tombstone AZ, and that's how I think of the old America, even though it's despairingly un-encompassing of the great variety of cultures America has been home to.
And so, my find for the U.S. typography is a classic reuse of what I define to be the "old west" font. I especially enjoy the type on the lower part of the building, surrounded by all those dots. I can't really distinctly tell if that is another font or not, but either way you look at it, it's pretty darn cool. I do however, find the use of the san serif after the comma for the word "unlimited" to be a little odd and very out of place. I would have preferred they used the same dotted font from the lower part of the building.

Either way, looking at this photo, at this type of font, makes me think of the old west. Hey, I even edited the photo and made it into sepia! The building is actually red, though in the original photo I took, the building came out kind of mauve-ish because it was a really grey and gloomy day.
On a side note, I decided to look for an old west Wanted poster, and I found one for The Sundance Kid (i.e.
Butch Cassidy and the Sundance Kid - great film, if you've never seen it, do it now) at the
Historical Documents Company website.
I absolutely love this poster! It's got this deep, bold font that makes it blazingly obvious what the reward is and who it is for, which are the two most important things you would want on a wanted poster, now aren't they?
Also, if you happened to have seen the movie, then I hope you get the reference in the title to this blog!