Hotel Modera is located in Portland, Oregon. I snapped this shot while strolling along 5th Avenue on my first day of vacation. I rather enjoyed how the "O" in Modera reminded me of some kind of logo, and I assumed that this could be the actual logo for the hotel, turned into the name on the side of their building.
I didn't get a chance to actually go inside the hotel, but from the outside it looks rather "modern" in a sense. The building itself is very geometric. The panes on the windows kind of remind me a bit of the Golden Rectangle, which I learned about in another IAMD class last semester. I'm not sure if you can tell from this photo, but the hotel is in a cross shape rather than the normal square of a usual building. If you visit the website for the hotel and watch the slideshow of images on the landing page, you can see a better shot of the the hotel is shaped. As well as see the how the interior design could also be classified as very "modern".
Granted, none of the above really has much to do with speaking about the actual type, but all of these things in line with the typography of the logo make me think it all very modern, though arguably there are a number of ways in which one could define what "modern" actually is. I think the hotel and it's branding has a sort of 1960s feel to it, and it actually reminds me of something you would see on "Mad Men." And of course, 1960s is not very modern at all.
I checked out their website to see if this was so, and while I'm still not entirely positive this is logo / brandmark, this "logo" was also found on the hotel's website. The website also has a modern feel to it. It is very clean and crisp. I'm sure it depends on the resolution and size of your monitor, but you shouldn't have to scroll to view the website at larger; they keep the scrolly bits to a small column on the right side of the site. They even have a link to Facebook and Twitter; how more "modern" can you get than social media?!
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