This historical type reused in a contemporary design was found on my desk via the local Royal Farms store via possibly Virginia, as that is where the tobacco might come from, but I'm not entirely sure. It could be somewhere else. When the idea first struck me that this might be a neat typography example to use, I Googled Camel and got to the wikipedia page where they had an image of an advertisement for Camel cigarettes from 1915. Back then, this was still the typeface they used for their logo.
While one could argue that Camel has been using the same design forever, and therefore it makes it not contemporary, these cigarettes, the Camel Crush, have only recently come out. I believe it was sometime in 2008. I think it's interesting that they are mixing their historical logo/type in with their contemporary design. "Crush" is written in a san serif that looks almost space-like. I was thinking just the other day that this is one of the prettiest cigarette box designs I have ever seen.
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